Shaping Africa's Creative Future Through Film, Advertising & Impact

Bidemi OkoroduduExecutive Producer & Media Director

Also referred to in family and official contexts as Steven Bidemi Okorodudu

Bidemi Okorodudu is a media entrepreneur, Executive Producer and Co-Founder of Propeller TV & Media, West Africa's premier production company. He is the Founder of the documentary Runway to Redemption and works between Lagos, Nairobi and London.

  • Executive Producer & Co-Founder, Propeller TV & Media
  • Media Director | Storyteller
  • Founder, Runway to Redemption
  • Associate, International Business Consortium

Lagos, Nigeria · Nairobi, Kenya · London, England, United Kingdom

Bidemi Okorodudu, Executive Producer and Co-Founder of Propeller TV & Media, in a light blue blazer

About

Who is Bidemi Okorodudu?

Portrait of Bidemi Okorodudu, media director and storyteller
Bidemi Okorodudu

Bidemi Okorodudu — recorded in family and official contexts as Steven Bidemi Okorodudu — is a media entrepreneur, Executive Producer and Co-Founder of Propeller TV & Media, described as West Africa's premier production company. His work spans three creative capitals: Lagos, Nigeria; Nairobi, Kenya; and London, England, United Kingdom.

His career began in advertising and marketing, where he led marketing activities in Nigeria for international brands including Canon, Oracle and Cisco, and advised clients as a consultant through his own firm. That commercial grounding — and an insistence on quality of service delivery — still shapes how he approaches production today.

Having lived and worked between Nigeria and the United States, Okorodudu brings a global outlook to African storytelling. He is currently pursuing an MBA at Queen Mary University of London, studied Screenwriting at the New York Film Academy, and studied Business Administration at the University of West Georgia. He has served as an Associate at International Business Consortium since June 2008.

As Founder of Runway to Redemption, he tells the story of Hakima — a mother, model and refugee — alongside the parallel narratives of other models who have overcome adversity in the modelling industry.

He is the son of the late Air Vice Marshal Terry Okorodudu and Joan Okorodudu. In June 2026, together with his mother, he announced that the late AVM Terry Okorodudu's estate would continue giving back to society through a scholarship scheme for young people seeking tertiary education — open to male and female students from across Nigeria, regardless of background, and framed as preserving his father's legacy through education.

Experience

Career & experience

Bidemi Okorodudu standing full length in a tailored light blue blazer
  1. Executive Producer & Co-Founder

    Propeller TV & Media

    Present

    • Co-founded Propeller TV & Media with Russell Underhill; the company is described as West Africa's premier production company.
    • Leads the creation of high-quality, innovative content across web series, brand commercials and immersive documentaries.
    • Oversees full end-to-end production: concept development, scriptwriting, casting, shooting and post-production.
    • Applies global production standards alongside a deep understanding of the West African landscape.
    • Produces across Lagos, Abuja and natural locations throughout Nigeria, for international brands and local clients alike.
    • Also listed as Director at Propeller Media TV.
  2. Founder

    Runway to Redemption (Documentary)

    Present

    • Founded Runway to Redemption, a documentary film about resilience in the modelling industry.
    • Official website: runwaytoredemption.com
  3. Associate

    International Business Consortium

    June 2008 – Present (18 years 3 months)

    • Has served as an Associate since June 2008 — 18 years and 3 months.
  4. Marketing Leadership & Consulting

    International Brands in Nigeria

    Advertising & Marketing

    • Built years of experience in advertising and marketing as a media entrepreneur.
    • Led marketing activities in Nigeria for international brands including Canon, Oracle and Cisco.
    • Advised clients as a consultant through his own firm.
    • Held a consistent emphasis on quality of service delivery.
    • Developed a globally oriented outlook from living and working between Nigeria and the United States.

Education

Education & training

  • MBA (currently pursuing)

    Queen Mary University of London

  • Screenwriting

    New York Film Academy

  • Business Administration

    University of West Georgia

Selected Work

Selected work & initiatives

Propeller TV & Media — Production Work

Propeller TV & Media is West Africa's premier production company, making high-quality, innovative content across web series, brand commercials and immersive documentaries.

The studio delivers end-to-end production — concept development, scriptwriting, casting, shooting and post-production — pairing global production standards with a deep understanding of the West African landscape.

Work is produced across Lagos, Abuja and natural locations throughout Nigeria, for international brands and local clients. The company was co-founded by Bidemi Okorodudu and Russell Underhill.

Runway to Redemption — Documentary Film

Runway to Redemption follows Hakima — a mother, model and refugee who defied the harsh circumstances of her life to emerge as a symbol of hope and success.

The film reaches beyond Hakima's singular journey to explore the parallel narratives of other models who have battled adversity to make their mark in the cutthroat world of modelling.

Each narrative adds to the documentary's rich tapestry, depicting the diverse backgrounds and struggles of those who have carved out their own paths in the fashion industry.

Copyright © 2024 | Runway to Redemption | All Rights Reserved

runwaytoredemption.com

Family Scholarship & Legacy Education Initiative

Bidemi Okorodudu is the son of the late Air Vice Marshal Terry Okorodudu and Joan Okorodudu.

In June 2026, alongside his mother Joan Okorodudu, he announced publicly that the late AVM Terry Okorodudu's estate would continue giving back to society.

The family pledged to support young people seeking tertiary education through a scholarship scheme, open to both male and female students from across Nigeria, regardless of background.

The initiative is framed as preserving the legacy of AVM Terry Okorodudu through education.

African Storytelling & Africa's Next Super Model

Bidemi Okorodudu in a lilac suit greeting guests at an Africa's Next Super Model event
Africa's Next Super Model — family legacy moment

His documented family connection to Joan Okorodudu and his presence at Africa's Next Super Model are part of a wider body of work on African fashion and media.

The Medium article "Joan and Bidemi Okorodudu's Unforgettable Moment at Africa's Next Super Model — A Family Legacy" records the event held on 28 October 2023 at Radisson Blu, Nairobi.

He also writes on how storytelling is transforming African media, alongside coverage of Africa's Next Super Model.

He publishes on Medium as Media Director | Storyteller | Founder of Runways to Redemption.

FAQ

Frequently asked questions about Bidemi Okorodudu

Who is Bidemi Okorodudu?
Bidemi Okorodudu — also referred to as Steven Bidemi Okorodudu — is a media entrepreneur, Executive Producer and Co-Founder of Propeller TV & Media, West Africa's premier production company, and the Founder of the documentary Runway to Redemption. He works between Lagos, Nairobi and London.
What is Bidemi Okorodudu known for?
He is known for co-founding Propeller TV & Media with Russell Underhill, for founding the documentary Runway to Redemption, and for leading marketing in Nigeria for international brands including Canon, Oracle and Cisco.
What companies has Bidemi Okorodudu worked with?
He is Executive Producer & Co-Founder of Propeller TV & Media, has been an Associate at International Business Consortium since June 2008, and led marketing activities in Nigeria for Canon, Oracle and Cisco, also consulting through his own firm.
Where did Bidemi Okorodudu study?
He is currently pursuing an MBA at Queen Mary University of London, studied Screenwriting at the New York Film Academy, and studied Business Administration at the University of West Georgia.
What is Runway to Redemption?
Runway to Redemption is a documentary film founded by Bidemi Okorodudu that follows Hakima, a mother, model and refugee, and explores the parallel narratives of other models who have battled adversity in the modelling industry.
Who are Bidemi Okorodudu's family?
He is the son of the late Air Vice Marshal Terry Okorodudu and Joan Okorodudu. In June 2026 the family announced a scholarship scheme, funded from AVM Terry Okorodudu's estate, for young Nigerians seeking tertiary education.

Contact

Work with Bidemi Okorodudu

Location
London, United Kingdom
Company
Propeller TV & Media